An Online Driver Training Platform
Instructional Technologies Inc. (ITI) is an online training platform for many of the world’s best-known fleets. It was founded by Dr. Jim Voorhees, who started his career as an Army helicopter pilot in Vietnam and then moved on to work in training and simulators with NASA. He instills in ITI the life-altering importance of quality training.
Create A Branding Social Media Graphic with Illustration
Revere reached out to collaborate on a graphic to show the hidden costs of a crash for ITI. The concept was to create an iceberg analogy using mostly or all brand colors. In the design, the iceberg would be mostly below the water to signify things unseen. Above the water would indicate direct costs or seen costs.
The final design can be seen at https://blog.instructiontech.net/blog/why-parking-lot-collisions-are-way-more-expensive-than-they-appear.
2 weeks, June 2020
Illustration and Design
Matt Cole, Creative Direction
Michele Mather, Project Mngmt
Lindsey Norberg, Design
This graphic was made in partnership with Revere.
Social media graphic